Listings have 7 photos. Buyers need 7 answers.
Shoppers look at your images first and read the rest of the listing later. We design e-commerce-ready image sets where each of the seven images answers one question your buyer has, in the order they ask it.
We call it The Decision Path.
Every image has a job.
A shopper swiping your gallery is asking questions the whole time. Is this for me? Does it work? Can I trust it? When the next image doesn’t answer the next question, they swipe back to search.
Is this worth a tap?
Your main image sits in a grid of lookalikes at thumbnail size. We design it to read in one glance, before a word is read.
Is this for my problem?
We show the exact problem your buyer searched for, so the answer lands on the first swipe.
What does it actually do?
Specs and features laid out so they read in one look instead of one paragraph.
Will it hold up?
We put the proof right next to the claim: guarantees, measurements, testing, whatever makes it real for your product.
Can I see myself using it?
We put the product in the moment it gets used, in the hands of someone like your buyer.
Yeah, but…?
We answer the doubt that shows up right before the buy: size, fit, what’s in the box.
Why this one?
The final reason to pick you over the other tabs they have open.
The order is the strategy.
Seven great images in the wrong order still lose the sale. Each one sets up the next, so your buyer never hits a question the set hasn’t answered yet. That’s the difference between a set and a folder of nice photos.
How we apply it to your product.
We map your buyer
We look at your listing, your reviews and your competitors to find the questions your buyer is really asking.
We give every image a job
Each of the seven gets its job and its message before anything gets designed.
We design the set
You get the full set, built to work in order, at a fixed price.
See it on a real listing.
How The Decision Path played out for Smokey Oaks,
image by image.